Sashco, a leading manufacturer of high-performance caulks and sealants, is scrappy with their marketing tactics and budget-conscious approach. Inspired by their not-too-serious mindset, we leaned into our extensive knowledge of the professional trades audience to develop a compelling message: "Stop Caulk Backs." Through entertaining video and engaging ad creative for print trade publications and digital channels, we aimed to showcase the exceptional quality and durability of Sashco's products.
