Read it to me:
Illustrating the many marketing advantages of having an active blog on your website, this infographic by WebsiteBuilder provides insightful data that anyone involved with content marketing should find interesting. For example, having an active blog is said to yield 55% more site traffic and 97% more inbound links.
While Google and other search engines are constantly changing the rules governing organic search position, it still appears that special weighting is given to a properly structured blog. For maximum SEO benefits, each blog article should be planned with best practices in mind. That typically includes good quality content as well as context for key words. In other words, Google respects content as well as relevance of that content. Keywords – both individual words as well as longtail phrases-- should be used carefully, not excessively, in article elements such as the page URL, article titles, body copy as well as image alt text.
There are several other insights in this infographic relating to how you can get more bang from your blog. If you are planning to revise or add a blog on your corporate website, or you'd simply like to learn more about how an inbound marketing partner can help you build greater momentum in your site's activity, please contact us.
Comments